🎙️ From Chair to CEO – Episode 2: Mastering the Client Experience: The Key to Long-Term Client Retention

In this episode, we’re diving into one of the most important—and often overlooked—aspects of running a successful salon: the guest experience. Whether you’re a commission-based salon owner or an independent stylist, how your guests feel from the moment they discover you to the moment they leave your chair determines your growth, retention, and reputation.

I’m walking you through how to map your client journey, elevate touchpoints, and create a seamless, memorable experience that turns first-time guests into loyal raving fans.

🔑 What You’ll Learn:

  • Why the client experience starts before the appointment
  • How to audit your client journey step by step
  • Creating “wow” moments that don’t cost a dime
  • The role of rebooking, retail, and follow-up in retention
  • Tips for training your team to deliver consistent experiences

📌 Mentioned in This Episode:

  • My Client Experience Toolkit – a paid digital product that includes client journey mapping, consultation templates, rebooking scripts, and more!
  • Quick win: Add a pre-visit email to set the tone and answer FAQs

đź§  Action Step:
Choose one part of your client journey and brainstorm 3 simple ways you can make it more elevated, personal, or memorable. Then put at least one into action this week!

đź’Ś Join My Email List
Get weekly salon business tips, podcast updates, and freebies right in your inbox. Sign up at amandasmearman.com

📱 Let’s Connect
Instagram: @amandasalonstylist

Listen to the latest from Chair to CEO now!

Leave a Reply

Discover more from Amanda Smearman

Subscribe now to keep reading and get access to the full archive.

Continue reading