Photo by Polina Tankilevitch on Pexels.com If you’ve ever wondered why some clients buy every product you recommend… and others ghost you after one visit, this episode is for you. In Episode 9, I’m pulling back the curtain on the three types of clients most salon owners and stylists are serving — and how understanding their buyingContinue reading "The 3 Clients You’re Serving — And What Each One Actually Needs"
The Consultation Is the Key: Why This Step Changes Everything
Photo by cottonbro studio on Pexels.com Welcome to Episode 8 of From Chair to CEO! In today’s episode, we’re talking about the most underestimated tool in your business: the consultation. Whether you're a solo stylist or a salon owner coaching a team, this one phase can completely transform your business—from guest loyalty to upsells, retention,Continue reading "The Consultation Is the Key: Why This Step Changes Everything"
Ep 7: Self Sabotage in the Beauty Industry
Photo by David Geib on Pexels.com Stop Getting In Your Own Way! Self Sabotage in the Beauty Industry In today’s episode, we’re diving deep into the sneaky, quiet ways beauty pros sabotage their own success — and how to stop doing it. Whether you’re blocking off too much time, afraid to raise your prices, orContinue reading "Ep 7: Self Sabotage in the Beauty Industry"
💼 Episode 6: You Can’t Scale What You Can’t Track
Why Tracking Income, Expenses & Budgeting is the Real Key to Growth You’re working hard. You’re fully booked.But somehow… it still feels like you’re just getting by? This episode of From Chair to CEO is for the stylists and salon owners who are bringing in income but have no idea where it’s going. We’re talking about:✅ HowContinue reading "💼 Episode 6: You Can’t Scale What You Can’t Track"
The Value is in the Experience: Why Clients Do Pay More
Raising your prices isn’t just about skill—it’s about the experience you deliver. In today's beauty industry, clients are seeking more than a great balayage or facial. They're looking for: Simplicity in booking Confidence during the service Emotional connection Consistent touchpoints In short? They're paying for how you make them feel. A study from Salon TodayContinue reading "The Value is in the Experience: Why Clients Do Pay More"
Salon Pricing Isn’t Personal—It’s a System (Here’s Why That Matters)
Let’s talk about something that trips up even the most talented beauty professionals… Salon Pricing. For so many stylists and salon owners, setting prices feels like an emotional rollercoaster. You second-guess yourself. You wonder if clients will leave. You feel bad about raising prices—even when you know you should. And it’s usually because of one simple misunderstanding:Continue reading "Salon Pricing Isn’t Personal—It’s a System (Here’s Why That Matters)"
🎙From Chair to CEO – Episode 3: Why “Charge Your Worth” Set Us Back—and How To Know When To Raise Your Salon Prices
Image by kaleido-dp from Pixabay The phrase "Charge your worth" became a rallying cry for beauty pros during and after the pandemic with many of us reopening with new prices, or adjusting shortly after—but did it actually help us build stronger businesses? In this episode, I’m breaking down how that mindset confused personal value with business strategy—andContinue reading "🎙From Chair to CEO – Episode 3: Why “Charge Your Worth” Set Us Back—and How To Know When To Raise Your Salon Prices"
🎙️ From Chair to CEO – Episode 2: Mastering the Client Experience: The Key to Long-Term Client Retention
In this episode, we’re diving into one of the most important—and often overlooked—aspects of running a successful salon: the guest experience. Whether you're a commission-based salon owner or an independent stylist, how your guests feel from the moment they discover you to the moment they leave your chair determines your growth, retention, and reputation. I’mContinue reading "🎙️ From Chair to CEO – Episode 2: Mastering the Client Experience: The Key to Long-Term Client Retention"
Elevate Your Salon Client Experience in 2025
The secret to client retention in salons lies in the overall experience rather than just the service provided. By enhancing every interaction—from initial contact to post-appointment follow-up—stylists can make clients feel valued. Implementing personalized care boosts perceived value, leading to greater loyalty and satisfaction. A free checklist is available to aid in this improvement.